For B2B mid market companies, technology stacks fall under a dozen or so categories that include Vision and strategy, Marketing technologies, CRM Platforms, Website platforms, Product information management platforms, Ecommerce platforms, Developer tools, Cloud platforms, Business analytics, platforms, ERPs, Dashboards, Office suites and Project collaboration platforms

Your needs for Digital Skills will depend on the technology stacks you have invested in already and skills your internal team already has. Your team must learn what skills to develop internally and what to outsource. Most of these digital skills are easy to learn. We advise that our clients develop an in-house digital team and train that team in such a way that right amount of work is out-sourced.