Product Information Management

For each inventory SKU, complementary information or master data – product descriptions, marketing copy, images, etc. is needed.  Accumulating master data is a time consuming process that usually involves multiple people from different departments.  The process is often inefficient and error-prone, as it involves piecing together bits of information from telephone conversations, printed matter, websites, spreadsheets, data reports and other sources.

When product master data already exists there is still a very good chance of encountering multiple sources of “reliable” information in use by different people and departments who access and publish it in a variety of formats like price lists, catalogs, flyers, and on the company website.

Avoiding accidental publishing of inaccurate and out-dated information is nearly impossible if there is no process to streamline the aggregation and validation of product master data.

Having a system for managing product master data helps customers, product managers, marketing and sales personnel by providing a comprehensive product view of information and attributes like features, weights and measures, images in multiple formats and resolutions for web and print, hazmat information, specifications, and pricing.

When product master data is stored and accessed from a central repository that is integrated with the ERP system, changes to product information become globally available to users in real time.  Flexible data rules allow for referencing of product information so it can by dynamically included in multiple categories using a single source and making product master data useful throughout the organization.

Large companies use master data management software so they can concentrate their time and energy on higher value activities.  Find out how eSided can deliver these benefits for your company.