Fast Product Time-to-Market

For a long time now business managers have recognized the opportunity-cost if desired fill rates and response times weren’t met, this has resulted in the highly efficient supply chain management practices we see today.  Now the opportunity-cost occurs when a company isn’t able to keep up with a highly efficient physical supply chain because it doesn’t have the information needed to market, and sell a product so sales and marketing personnel don’t have the information needed to get the product into collateral material and onto the website.

Supply Chain Information Management

When the collection of product information is integrated into an automated process, vendor-supplied product data is uploaded into a central repository using a set of rules where it is then verified, approved before being seamlessly used to populate fields in the ERP and other systems.  This process allows the information to flow through the entire system, eliminating delays caused by tedious and redundant data entry and other error-prone tasks, while reducing labour costs and freeing personnel to focus on other aspects of their job.