ERP Integrated Product Management
Dynamic access to global product view that combines attribute, ERP data, and marketing information from a centralized repository. Our system provides fast, reliable support for multiple users for the most comprehensive product view imaginable.
- Dynamic Multi-Channel Publishing – consistency of product information across all channels including website, catalogs and other print materials using customized templates in formats ranging from single page flyers to multi-page catalogs.
- Custom Publishing – instantly create sales and marketing materials for specific segments, product categories, customers and other purposes using just a few mouse clicks. ERP and product data are seamlessly combined and flowed into customized layouts branded to your corporate identity standards.
- Promotional Program Tracking – rebates, spiffs, special promotions are tracked automatically. Status reports can be generated with the click of a button or scheduled for automated delivery on pre-defined dates.
- Accurate - content is dynamically linked to central repository in real-time so marketing collateral materials can be published at any time knowing most recent changes to product information have been incorporated.
- Search-Enabled Content – product data is search engine friendly to boost rankings and increase site traffic. Supports fast searching and viewing of catalog information over the Internet.
- Back-end (ERP) Integration Centralized Repository – ensures that all product descriptions, specifications, pricing, images and attributes, marketing copy, images, illustrations, safety data, vendor logos, and related information are always current and up-to-date with most recent changes.
- Flow-through Reseller Channel Support – easily customize marketing materials to meet the business needs of your resellers to support their selling efforts.
- Single-source Updates – single point of entry for product information ensures changes and updates flow through entire system including ERP.