Catalogs, Flyers, Directories

Today, because people are so overwhelmed by the sheer volume of business and consumer information that is being pushed onto them, they are invoking filters and other barriers to deflect the delivery of printed and digital content.  At the same time there is a growing awareness of the importance of ‘greening’ our business practices so that we contribute to a sustainable planet.  In view of these factors, a good business objective would be to reduce as much as possible any printing excesses through the creation of user-relevant content delivered at an optimum frequency via the most environmentally friendly method of distribution.  Dynamic XML catalog publishing accomplishes this goal by allowing the aggregation of content from multiple sources to be assembled into customized publications based on the needs or preferences of specific audiences—audiences as small as a single individual.  These publications are then distributed either in printed format through offline distribution channels, or in digital format for electronic delivery over the Internet.  It makes sense to adopt a technology that reduces distribution costs, lowers the carbon footprint, and is more relevant to the needs of our customers.