Fast Catalog Production

Letting customers know about your product offering is key for distribution companies, yet the cycle time for creating catalogs and other marketing materials is often months rather than days. The typical production of a catalog involves spreadsheets, design and layout programs, and many individuals all making sure the data, information and pricing are accurate at each stage of the production process. And even with all of this time consuming attention to detail, in the end there are almost always errors.

Part of the problem contributing to slowness is caused by a lack of integration of the many processes that go into catalog production. Typically, product data is exported from an ERP system, then, using a combination of spreadsheets, manual notations, and desktop publishing programs, a catalog is created. In addition to the amount of manual work involved with this method, without integration to an ERP system and without a central repository for product information, the process for creating the next catalog will involve repeating many of the same steps.

Our dynamic publishing solution instantly creates catalogs and other publications on-the-fly by combining product information stored in a central repository with ERP data. The benefit is accurate, up-to-date product information ready to be published instantly and in real-time. More..